Katie Wade
Beauty and the Beast: What are the social consequences of physical
appearance for women in modern society and can we challenge how they affect
them?
“The quality called beauty objectively and universally exists” – Naomi Wolf (1991).
Tale as old
as time, physical appearance has always had some affect on the course of an
individuals life but with the dawn of a new technological age many things are
beginning to change including the weight of physical appearance and how it
affects our day-to-day lives and our futures. The introduction of social media
into society has given us the power to adjust the way we are perceived by
others; people now have the ability to adjust the way they look using various
filters, Photoshop and much more. Photos that were once personal items are
being subject to likes and comments as a rating system for attractiveness and
popularity “The UK population collectively spends 62 million
hours a day on Facebook, which equates to around an hour for every child and
adult” (Hurst ,
P.2013). It shows that as a nation we
are now far more in control of our own self-image than we have ever been and
from a much younger age than before, it is leading to a change in attitude and
growing obsession with mentally and physically trying to achieve perfection and
to be desired by others. The question I will be asking is whether modern
society is becoming compromised by our lust for physical appearance and can we
challenge how appearance affects us? Ultimately can you, in modern society, be happy
just being the beast rather than the beauty?
The
vast majority of celebrities and a-listers in today’s society are considered
more physically attractive than the rest of the population and as a result are idolized
by the general public. This is nothing new; attractive people have always been idolized
by others. However today physical appearance is taking on a more commercial
edge as celebrities often use their good looks to endorse products, flaunt
weight loss journeys and to do interviews in magazines about their skin care
routine. Celebrities support the beauty industry, as they often have natural
beauty the products they use only enhance this, leaving the rest of the nation
eager to buy said product to improve their looks and often not achieving the
same results. The proof of this is in the beauty industry; the UK beauty
industry alone is now worth £17 billion and has been branded “recession proof” (Aidin, B. 2013) as its
projected growth rises every year. It is the numerous magazine articles and
online adverts that are beginning to compromise society, as Susie Orbach
addresses in her book “every women’s
magazine has a diet column” (Orbach, S. 1998) there is strong truth behind
this that jeopardizes female society, magazines now regularly enforce the idea
that you need to be beautiful in order to achieve things and often have a
column dedicated to down putting those who’s appearance aren’t up to scratch.
Although we live in a post modernism society, the statement “physical fitness and beauty are every
woman’s goals” (Orbach, S. 1998) still applies to the feminine society as
such goals are presented in the media repeatedly. This enforces the idea that
only beautiful people can achieve things and that you need to improve your
looks in order to be a successful individual. Even those who possess talent are
judged first and foremost on their appearance “Studies of film, television
and print media repeatedly find that older women are grossly underrepresented
and rarely unreconstructed” (Rhode, DL. 2010) this can be proved best when used next to the
example of 47 year old Susan Boyle, a contestant on Britain’s Got Talent. She
was aired stepping onto the stage with some 3000 of the audience giggling and
the judges all smirking behind the panel at her appearance and a crude wolf
whistle before she even had the chance to tell them her name. Audience members
were filmed eye rolling and giggling at her as she told the panel her modest
ambitions, “Not only do you have to be physically appealing to
deserve fame; it seems you now have to be good-looking to merit everyday common
respect” (Douglas Home ,
C. 2009) this showed the general publics
reaction to the middle aged singer. Then she sang and immediately there is a
change in the audience as they realize there is something behind her
appearance. Bosses of BGT had perfect story arc for the series, the
transformation of Susan Boyle, a modern underdog.
![](file:///C:/Users/Katie/AppData/Local/Temp/msohtml1/02/clip_image002.jpg)
![](file:///C:/Users/Katie/AppData/Local/Temp/msohtml1/02/clip_image004.jpg)
Fig 1 (Left)
Fig 2 (Right)
Society’s
hunger for beauty can be shown in the much publicized transformation Susan
underwent over the course of her time on the programme. As you can see in Figure 2 (BBC, Dec 2009) they
effectively pimped her out, dying and styling her frumpy hairstyle,
bleaching her crooked teeth and assigning her a personal stylist, all whilst
she was at the eye of a media storm. When she finally reached the final of the show
she looked nothing like her former self
seen in figure 1 (BBC, Apr 2009) reinforcing the idea that you have to
change appearance wise if you want to be realized as someone important “If, like Susan (and like millions
more), you are plump, middle-aged and too poor or too unworldly to follow
fashion or have a good hairdresser, you are a non-person” (Douglas
Home, C. 2009). It raises the question that if
Susan Boyle had been younger or had looked better would she have had wasted so
many valuable career years being overlooked?
When in placed in comparison to Paul Potts,
another contestant on BGT their representations couldn’t be more different. In
his introduction Paul has a nice pleasant song running as he talks about his
ambitions whereas Susan is given a comedic song running in the background as
she talks about hers. When he walks on stage, the audience is quiet and there
is no judgment until he sings despite Paul having similar physical flaws to Susan
(crooked teeth, larger body) Whereas when Susan steps from behind the curtain
the audience members are giggling and rolling their eyes. This just further
proves the point that physical appearance has a real cause and affect on
peoples lives and that women have to fight hard that they are worthy humans prove if they are not beautiful “As women
demanded access to power the power structure used the beauty myth materially to
undermine women’s advancement”(Wolf,
N. 1991).
The beauty myth affects
not only the less attractive of the population but the famous and “beautiful”
also. Harry Potter stars Emma Watson and Daniel Radcliffe pose as examples for
this. When the films were finished both actors went on to separate projects,
Radcliffe went on to star in Horns as a love lead but was penalized by the
media and viewers “why am I an
unconventional love lead?” (Mcrady,
R. 2014) Radcliffe asked. The reporter responded that he was associated with
little boy harry potter which Radcliffe then challenged the reporter with the
statement “The Male population has had no
problem sexualizing Emma Watson immediately” (Mcrady, R. 2014). This
demonstrated the point that men are not as quickly sexualized by the media as
women and that it is just as hard for males to change a media-appointed
appearance as it is for women to gain an appearance without sexualisation hindering
their progress. Emma Watson is now a UN women’s Goodwill ambassador but she is
too is plagued by the beauty myth by being over sexualized. In her recent
speech for the HeforShe she highlighted the differences for her growing up “When at 14, I started to be sexualized by
certain elements of the media. When at 15, my girlfriends started dropping out
of sports teams because they didn’t want to appear muscle-y.”(Cole, NL. 2014). This
shows how females today feel pressure to look and act a certain way and also
how Watson herself has been undermined by the media who value her looks over
her intelligence.
It is not only the
clothes, hair and face that contribute to a physical appearance but the human
bodies proportions as well. “Once upon a time men and woman both admired dimply
fat; it took twentieth century marketing to render it disgusting” (Greer, G.
1999) It could be said that the media does not often celebrate weight and often
scrutinizes those who are heavier than average “fat is a social disease and fat
is a feminist issue” (Orbach, S. 1998). Weight loss stories dominate the press
with pictures of before and after celebrity body shots alongside magazine
articles claiming to help achieve the perfect summer body. With many of today’s
youth being able to access these articles through their mobile phone or tablet,
the pressure to have a good body is building up fast with girls being taught
that skinny is the only way to attract a man and be successful “a girl
learns that stories happen to beautiful women whether they are interesting or
not”. (Wolf, N. 1991). New dangerous fad diets and thinspiration blogs are
being promoted across the internet as a response to this attitude and are
resulting in diseases such as bulimia, anorexia and Body Dismorphic Disease (BDD)
statistically getting worse, “an estimated 1 in every 100 people in the UK
may have BDD” (NHS, 2014). This obsession with thin being perfect is
getting worse but how is it affecting people mentally? Dr Christina C Wee, an
intern at Harvard Medical School carried out 2 studies ‘Assessing the value of
weight loss among primary care patients’ (Wee, CC. 2004) and ‘expectations for weight loss and willingness to accept
risk among patients seeking weight loss surgery’ (Wee, CC. 2013). In the 2004 study it showed that of 366 patients “19%
of overweight and 33% of obese people would risk death for even a modest 10%
weight loss”. (Kolata, G. 2005) compared
to the statistic that 4% of average weight people who would risk death for the
same amount of weight loss, shows just how physical appearance affects people’s
rationality especially those who are outside the normal weight bracket. In the
second study done in 2013, 654 patients were trialed and the results were very
similar if not slightly more shocking “when asked about their willingness to
assume some risk of death to lose different levels of weight or to achieve
perfect health slightly more than half were willing to accept any risk of dying
to lose twenty percent of their weight” (Wee, CC. 2013).This showed that the mindset of those who are
overweight or obese is irrational and the reason for this irrationality is that
of the social media shunning them for weighing more. The consequences of this
mindset are very rarely advertised in the media, anorexia and bulimia are often
taboo subjects in the media and so we are showing the future generation no real
consequences for their actions. This needs to change if we are to change the
mindset of a generation.
The question still
remains, is there a way we can challenge how appearance affects the population?
Beauty organization Dove is making a stand against beauty standards and in 2004
announced the Dove Campaign for Real Beauty. According to the vice president
for Dove Skin the campaigns mission is “to create a world
where beauty is a source of confidence and not anxiety.” (Vega, T. 2013).It has
been a successful campaign that releases a series of videos, live workshops and
billboards every year in a bid to engage women to embrace their beauty. It is a
different advertising technique for a beauty brand to make, and one that seems
to work. Many of their videos, particularly their 2013 advert entitled “you’re
more beautiful than you think” (where women are shown to undervalue how
beautiful they are) are shared and celebrated across a wide variety of media
platforms. This kind of publicity is the kind that might be able to battle the
global beauty epidemic that is upon us, if a giant beauty brand can teach you
to appreciate your beauty as it is, perhaps it might be possible for girls to
appreciate their appearance for what it is. Body positivity is something that
has been slow to start but is slowly gaining speed as more celebrities are
coming to light and celebrating their bodies. Although not the obvious choice for this, Kim
Kardashian presents a prime example for body acceptance and promoting positive
body image. Kim Kardashian was once a victim in of the media, they belittled
her for her curvy figure and published various articles on her weight however
to battle this negativity, Kim had cosmetic surgery to enhance her curves rather
than to belittle them– promoting the idea that she was pleased with her body
and wanted to exaggerate the parts that people often critiqued her for. This
set a change in motion and she is partly to celebrate for a change in body
glamorization. Once upon a time models such as Kate Moss and Naomi Campbell
were the idols of the younger generation, promoting ideals such as “Nothing
tastes as good as skinny feels “ (Selby, J. 2014) and promoting various
dangerous fad diets but with the rise of Kim Kardashian
![](file:///C:/Users/Katie/AppData/Local/Temp/msohtml1/02/clip_image006.jpg)
![Kim_cover_web_1.jpg](file:///C:/Users/Katie/AppData/Local/Temp/msohtml1/02/clip_image008.jpg)
Fig 3 (left)
Fig 4 (right)
and other stars such as
Nicki Minaj and Beyonce who not only
embrace but openly celebrate their bodies, the younger generation finally have
the opportunity to look up to more than one body image. Kim kardashian
frequently celebrates both her race and her body, her cover for Paper
Magazine’s winter issue “Break The Internet” as seen in Figure 3 (Goude J-P 2014 ) was one which did as the title suggests. Among
other nude shots within the magazine, the cover featured Kardashian posed
dressed in a ball gown and balancing a champagne flute on her rear. It had a
marked resemblance to the photographer Jean—Paul Goude’s earlier 1976
photograph nicknamed “the champagne incident” as seen in Figure 4 (Goude J-P,
1976) featuring Carolina Beaumont which had multitudes of racist implications,
mostly concerning the degradation of women of colour when it appeared in
society. On one hand there were criticisms of Kim blatant ignorance of the
racial implications that she imposed as she decided to recreate the famous photograph.
However it could be argued that Kim’s version contradicts its predecessor. Carolina ’s version is one
that shows the model bare naked and in a degrading primitive pose which hints
strongly at the view on black culture as uncivilized at the time. As well as
this Carolina ’s
body is exceptionally skinny as were many models of the time. There is a strong
contrast between hers and Kim’s. Kim is fully dressed and draped in pearls
signifying wealth and prosperity and speaks loudly of how far women of colour
have come in both media representation and in life. She also celebrates her
curves, her well oiled appearance is highly sexualized, this could be seen as a
negative but I think that it shows how comfortable Kim is in her body and shows
the world that curvier women can be desirable. When questioned about it
Jean-Paul Goude admits that very little was photo shopped. Kim Kardashian is
known for being materialistic and vain but her defiance against normal beauty
standards is one that is both admirable and has affected the way we view
bodies. Despite the photograph being
critiqued and mocked on the internet, it was well publicized and as a result
Kim has set the beauty standards in motion as now people do generally consider
her more desirable.
In conclusion, the answer
is Yes. Yes, the social consequences for physical appearances are high in
today’s society. They have caused many reasonably sane people to have
breakdowns caused by the pressure set upon people by the media to be perfection
and to be considered “beautiful”. What I’ve learnt is physical appearance does
impact on life but only as far as you let it. Social media adds to this
pressure to be perfect but by spending less time on the internet and less time
comparing yourself to others on it, you can significantly lower how it affects
your life. You can make the choice to lower your chances of developing a body
dismorphic disease. This pressure is a real thing, it isn’t a fairytale and it
is affecting real lives. Researching for this essay has shown me that the
current social consequences are at a medium but more reports and statistics
roll in day by day of teenagers damaging themselves to be beautiful and there
are beginning to be reports of suicide. We are quite literally dying to be
beautiful, dying to be noticed. However there is a light at the end of the
tunnel, the answer is yes to my other question also. Yes we can challenge how
it affects us. We can choose not to take notice of beauty magazines; we can
spend an hour less on social media and start to feel more satisfied with our
lives. We can take a page out of Kim Kardashian’s book and reset the standards
of beauty. Yes, we can choose not to conform to what the media teaches us is
beautiful, but we can do one better than this; we can teach others around us
the worth of self beauty. We have and are using the power we have as a
generation to place importance on ad campaigns such as Dove’s Real Beauty
Campaign, with high social media platforms such as youtube and instagram at our
disposal, each and every female has the power to contradict the beauty myth by
choosing not to believe in it. To believe that we are more than what is one the
outside, to believe in our own merit and that beauty and the beast is just a
story and beasts only exist in fairytales. The future, as Naomi Wolfe puts
it ”Depends now on what we see when we
look in the mirror. What will we see?” (Wolf, N. 1991). We have the power to
change perception, but will we use it?
Word count, 3018.
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